Monday 28 September 2009

Rado, walking before time

Although the "World" award in Brazil, the Jia Zhangke is called the late winner. However, in 1998 the first to start shooting the film "Xiao Wu" So far, more than 10 years dedicated to the experience of the film industry seems Jia Zhangke is undoubtedly the best time to have their say in one.

As a director, he thought the art of film is time, to spend some time telling stories. Life outside the film, as is the time to talk, talk about people's lives, destiny, hope, "human life is a daily occurrence in a person's fate is ultimately defined by time, people's hope in time the distance, only the arrived at that distance in order to know the hope that it will not be met, in the process where we are looking forward in time. "

It is such a time of particular concern both inside and outside the work of the director, the choice of time, carrying tools, but also very "picky" - "watches like the same time be able to integrate into life, to become an indispensable part of life."

A few months ago, Jia Zhangke wearing his radar forms for the MOMA (Museum of Modern Art, New York), witnessed numerous MOMA Design of Modern Art to see the head of a Jia Zhangke, immediately took note of this piece of Rado. "This shows that my table is an attractive piece of radar, there are subtle side, but also a very attractive side." Needless to Jia Zhangke to add that we also know that this is the Rado on the watch and Jia Zhangke's temperament fit spots.

Jia also said that, in addition to the design, Rado, there are still different from the watch, "is very comfortable to wear, it seems a natural with people together. I used to always throw the watch, because of their work time, meal time, will often take off the watch However, Rado will not, I do not feel it is there, and now in addition to sleep, I basically wore it every day. "

Not only every day, wearing the Rado Watches, Jia Zhangke has also carved a line of the table behind the words - in French, "Long live the movie", "movie for me, not just work, but also my right to survive. Can these words engraved In the watch, as if carved in my body, life, like tattoos, is a part of my life. "Clearly, part of his life carrying the Rado Watches, he is already indispensable part of it.

Thursday 17 September 2009

Rado enter the era of materials and design, creative


In 1962, Switzerland. Watch countless manufacturers as usual from here flows to the world's workshop, just the same as the past few hundred years. In addition to just the birth of a five-year RADO, perhaps no one will think one is named "DiaStar Diamond Star" of the oval-shaped watch the forthcoming history of the creation of a new tab. At that time, Rado, Mr. designer Marc Lederrey discovery of gold and steel watches are very nice when new but after a few days of wear will appear scratches, and the need to constantly re-polishing. In that time, with titanium and tungsten carbide hard metal alloy composition, because of its unique physical properties of the anti-wear, only used to make tools and used in high-tech fields. Mr. Lederrey recommendation: "We can use this metal to make watches." Rado was used by Mr. Paul Lüthi leader of a short: "Do it!" Expressing its full support. As a result, the world's first one was so easy to wear and tear type watches was born. This is the high technology and classic design of the hard metal alloy melt in one of the Original DiaStar - founding type "Diamond Star" watch. Subsequently, the "easy to wear and tear" in the new material concept swept the globe. Young Rado brand, with its unique line of thinking ahead of half material, half is to design an innovative concept, quickly became the watch industry upstart.

Rado Silver Diamond Series integrated modeling architecture seems like structure, passing Rado original concept of an infinite challenges. Silver Drill Series is currently the Rado watch styles owns the largest department headed sections, covering the Hong Kong Observatory tables, sports watch, automatic mechanical watches, as well as with diamonds, with diamond-studded watch is designed for super, using the classic black, white, powder color element. High-tech ceramic made of elegant women in pursuit of Color Series Beishou.

Classic cask design table body is silver diamond-series logo. Redesigned in 2007 the proportion of transmission of original meaning of the essence of the square dial was arch, barrel-shaped case smooth curves gradually into the strap extension. Silver Drill Series by the high-tech ceramic body covered with a very tactile experience of high-tech ceramic wrist strap to make sense of touch with unsurpassed comfort.

Wednesday 2 September 2009

Rado True Series Platinum matte gold watch




Rado real time series of the ultimate in recognition of remarkable charm. Henselae covering high-tech ceramics, rounded shape, temperament and Zoran. Perfect blend of minimalist masterpiece of art with superior performance, timing precision and intimacy sex!

Rado sheet materials scientist will be a breakthrough in materials and high-tech ceramic platinum combination of specially treated material surface bursting out with a unique matte finish. Innovative material can absorb ambient light, highlighting the watch of the introverted personality, creating a kind of fresh gentle temperament, to show the beauty of the nature of the design. A dome-shaped sapphire crystal form in the microscope, the use of technology is a superb gold-plated dial exudes a simple quiet atmosphere. Well-designed three timed laps with a four-point position of the date of windows, perfect discernible, clear and precise. 3 lap crafted, proportional and beautiful, and perfectly round dial echoes, creating an excellent visual sense of balance. Lap each chop, equipped with direct-drive type pointer, in which two timing for the chronograph seconds and minutes. Time the button is circular reflects the unified design. Which Chronograph models are also polished for you to choose.

Simple design, sensual straightforward, the ultimate modern.